A product without a story is like the dialogue in Baywatch: it exists, but no one’s paying attention to it.
San Francisco based startup Maker understands that caring about a brand requires emotional investment. CEO and Founder Bahnu Sharma wants to build a platform that helps “makers,” or creative folks dedicated to a craft, get discovered and distribute their work as far as possible. To this end, the Maker website features behind-the-scenes photos and interviews with Kitchenaid, Erik Spiekermann’s Galerie P98a, and Navdy, among others. The stories endear consumers to the people behind products that they might have otherwise overlooked.
Follow Maker on Twitter for updates, and request an invitation to be featured on the site here.