Best of: Pitti Uomo Spring/Summer 2018
After the shows in London, we move on to our next fashion destination—Florence, Italy—for the 92nd edition of Pitti Uomo, the hugely popular biannual menswear trade show where international style peacocks turn out in well-dressed musters. This season, a globetrotting cohort of editors, writers, buyers and the Pitti-patented posers showed up to browse more than 1,220 brands and special guests that included British designer J.W. Anderson and the label Hugo by Hugo Boss. With its focus on high-end menswear, Pitti Uomo continues to ascend the ranks as one of the most-anticipated events of the men’s fashion calendar; if you’re any type of men’s fashion fanatic, then this Florentine festival of style is certainly the place to be—and here are three of the best collections to prove it.
1. Hugo by Hugo Boss
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It was all about the “Voodoo Magic” at Hugo’s SS18 show. This season’s offering came from all things Wiccan, and the spiritual symbolism was spread liberally throughout a line of heightened creativity that made its appearance as delicate mesh t-shirts, stripped-back suits and floating silk organza dresses for women. The collection—an entirely unconventional outing for the brand—was filled with diverse textures, exaggerated proportions and edgy, artistic prints, which appeared across the mesh tees and sheer shirts as part of the brand’s collaboration with British designer Charles Jeffrey LOVERBOY. All in all, this was a refreshing collection full of color, creativity and mysticism—and one that, hands down, made this week a hit.
2. Off-White
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