As the proposed Anheuser Busch InBev purchase of SABMiller continues to roll forward, InBev has started liquidating resources to reduce overlap among their portfolio. Among the brands being removed from the Miller parent company are European breweries Grolsch and Peroni, which have reportedly been bid on by Japan’s Asahi brewery group.
The reported bid values $3.41 billion, or 400 billion yen, and could clear by early March. InBev is reportedly removing the brands because they already own Stella Artois in the European market. In addition to Asahi beers, Japan’s Asahi also owns a partial share of Tsingtao Brewery and several Australian and New Zealand beverage brands.
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