This Cold Brew Kit Is Perfect for Lazy Coffee Drinkers Like Me

Here’s how I know I wouldn’t have survived long during the time of hunters and gatherers: the idea of hunting and gathering is appalling to me. In theory, I understand the importance of a person growing or gathering or killing their own food. When you have to work for it, and I mean truly work for it, you have a greater appreciation for every single bite that goes into your belly. But damn it, hunting and gathering just takes so long. And who has the time, what with all of this Netflix to watch? I feel like the drive-thru is more conducive to my life style. Does that make me an asshole? Yeah, a little bit. But that’s my truth and when you find your truth…Furthermore, I can’t help the fact that I was raised in America during the height of microwave dinners, instant coffee and drive-thru liquor stores. I am very much a product of my environment, and therefore, a creature of convenience.
Speaking of instant coffee, aren’t those K-cup coffee pods wonderful? Sure, they’re rotting the world from the inside out, but you can make a cup of coffee in like, 20 seconds. Can you put a price on that convenience? I mean, this is coffee. The very nature of the product—conveyor of fast energy—demands a sort of immediacy, right?
Chameleon Coffee understands this. They do all the things you want a responsible coffee company to do (sourcing organic, non-GMO beans from family farms, roasting it carefully and brewing it in a process that blends art with science), but then they give it to us, the lazy “give it to me now” public in cold brew concentrates that you pour into a glass, add a bit of water and shazam, you’ve got a cup of great cold brew ready to go. Instant gratification.