The Expanding Demographics of Craft Beer
photo via Brewer's AssociationThe Brewers Association knows what you picture when you hear “craft beer drinker.” White male, 20’s or 30’s. Ubiquitous beard. Upper middle class, professional employment, disposable income to burn on a rare barrel-aged sour. They know, because for many years, that’s what the Brewers Association pictured as well. But according to newly released statistics from the craft beer industry’s advocacy group, those demographics continue to change and diversify.
At the Great American Beer Fest, the organization gathered 465 credentialed journalists, many of whom attended the Friday afternoon media brunch. There, they listened to presentations from brewers and industry analysts, which revealed some intriguing statistics. Dr. Bart Watson, the Chief Economist for the Brewers Association, presented a series of numbers that leap off the page and reveal how much craft beer has truly grown in recent years.
1. 75% of all drinkers now live within 10 miles of a craft brewery
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