Yuengling Is Jumping on the Low-Cal Train with Its New Yuengling FLIGHT Lager
Photos via D.G. Yuengling & Son
The raging success of Michelob Ultra continues to transform the beer world as we know it, as breweries both craft and “macro” scramble to play catch-up. That success has resulted in any number of low-cal, low-carb craft light lager clones—a separate movement from the concurrent return of low-cal session IPA—but none of those craft releases have had half the potential to be so big as the one announced today. Straight out of Pottsville, PA, the country’s largest craft brewery, D.G. Yuengling & Son, has revealed “FLIGHT by Yuengling,” its own clear response to the Mich Ultra phenomenon. Packing the exact same important numbers—95 calories and 2.6 grams of carbs per bottle—it’s impossible to miss where the brewery is aiming. Still, this is a very significant release in terms of scale alone, as Yuengling is both the country’s oldest and largest independent brewery, selling more beer in its 22-state distribution network than someone like Boston Beer Co. or Sierra Nevada does in the entire country.