Dogfish Head’s New Activity Box is Summer for Beer Nerds
Photos via Dogfish Head
There’s no shortage of over-designed (read: expensive) coolers on the market today, so in theory, it’s never been easier to keep your beer cold while you’re on the go. But because life is life, you don’t always have a $300 Yeti handy. I’ve experienced several situations where I’ve had to turn random objects into makeshift coolers because I had a handful of beers but no cooling device. Trash cans work well if you line them with plastic bags, hotel bathtubs are great if you’re looking to keep dozens of beers cold (pro tip: add a little water to the ice). The glove box of your car does not work well as a cooler, and plastic bags from the grocery store tend to leak, so make sure you double them up if you’re adding ice and beer. Bike helmets leak like crazy.
Of course, if you buy Dogfish Head’s new Activity Box, you won’t need to bring a cooler with you, because the box is a cooler. The box is made from reinforced cardboard, so you can rip the top off of it, expand the “wings,” and fill it with ice and it’ll keep your beers cold for several hours without leaking. I like the idea of selling a “cooler” with beer in it—I liked it when Coors did it half a dozen years ago and I like it more now that there’s good beer inside the packaging. Because make no mistake, the Activity Box is full of good beer. It’s a summer mixed pack built for beer geeks who crave more than just your standard lager when they’re at the beach. We drank all of the beers inside the cardboard cooler—here are our thoughts.
Namaste White
This the most straight forward beer in the box. It’s a Belgian-style white ale with all of the orange and herbalnotes you’d expect from that sort of beer. It’s light and crisp and sessionable at 4.8% ABV. It’s brewed with lemongrass, orange slices, peppercorns and coriander and all of that plays out with a complex nose and a slightly spicy finish—more cinnamon than pepper. It’s easy to overlook this beer in this box full of strange, but I dig it.