There have been a lot of think-pieces written in the beer world in the last couple of years on why Mexican lager brands have continued their relentless growth in the U.S., and just as many reasons offered as factors. The U.S. of course has a rapidly growing Hispanic population, so some growth in Mexican and Central American beer brands would be only natural to expect, but the sheer rate of growth across the board has far outpaced anything that mere immigration could explain. In a time when the beer market as a whole is shrinking and the rate of craft beer growth is slowing, Mexican imports have only continued picking up steam, while being adopted by the younger segments of the U.S. beer-drinking population, regardless of ethnicity.
Look at some of these numbers for specific brands, and you get an idea:
— Pacifico sales in the U.S. grew 18.3% from 2016-2017
— Modelo Especial sales in the U.S. grew 17.3% from 2016-2017
— Tecate Light sales in the U.S. grew 22.9% from 2016-2017
These are pretty gaudy figures for established brands, and looking at them, it only makes sense that the mega corporations that own the majority of these brands are looking at their portfolios, asking themselves what other Mexican, Caribbean and Central American imports they can begin distributing in the U.S. The result has been a flood of new brands getting major pushes in U.S. distribution. You may have seen them as specials in restaurants or liquor stores, with brands differing by where you live, but any of the following names may now be familiar—Estrella Jalisco, Montejo, Indio, Sol and many more. To quote Beer Institute chief economist Michael Uhrich, in a Draft Magazine piece:
“Growth in the Hispanic population can’t be the only driver. Imports very clearly skew toward Millennials and Gen X, and obviously those generations’ share of the drinking-age population has been growing … so those two generations are more than half of all drinking-age Americans. As that continues, more and more people who drink beer are more and more likely to be people who drink Mexican imports.”
You want our own opinion on why these brands are appealing to Millennials and Gen X consumers? It’s honestly not that complicated—it ultimately comes down to a balance between familiarity and perceived authenticity. “Familiarity,” in the sense that ultimately, the truth of “Mexican lager” is that most of the mass-market examples (and biggest brands) are very, very similar to the “premium” macro lagers that U.S. consumers have been drinking all along. As much as the average U.S. consumer would like to believe they can tell a Bud Light apart from a Tecate Light, the two are in reality so close as to be indistinguishable to most palates, and this is absolutely by design. “Authenticity,” meanwhile, is that exotic quality imbued in import Mexican lager brands that make them an inherently hipper choice to order in a bar or bring to a BBQ, rather than yet another case of Bud or Miller Lite. Mexican lager represents a way to continue drinking something familiar while offering an illusion of exoticism and novelty. After all, light, refreshing lagers do have their place—it’s why we gathered 30 American macro lagers for a blind tasting earlier this year.
Which brings us to the big question: Which of the (increasingly varied) Mexican lagers available at your local package store or gas station is actually superior, from a blind tasting perspective? When you strip away the branding, who’s making the best cheap Mexican—or Central American—beer?
Typically, this is the kind of question that Paste likes to answer in our blind-tasting series, but Mexican lager felt like an opportunity to do something different. May we therefore present: The Great Paste “Mexican” Lager Tournament: A 16-seed tournament of Mexican, Caribbean and Central American light lagers.
This Mexican lager tournament differs from pretty much any other Paste blind tasting in the sense that none of the beer was sent into the Paste offices in Atlanta by the breweries. Instead, we wanted to keep this field exclusively to macro, non-craft brands that a consumer might be able to find in an average package store. In fact, all 16 of the beers in this tasting ultimately came from a single Georgia liquor store, which is a distinction I don’t think we’ve ever been able to make before … and also a testament to how liquor stores are currently trying to stock every available Mexican lager under the sun.
Of course, when we say “Mexican lager,” we’re referring more to an archetype than anything. Not every beer in this entire tasting hails from Mexico proper. In order to fill out the lineup and bring the total number of beers to 16, we also accepted a few beers that compete in the same market, including one from the Dominican Republic, one from Costa Rica, and one from Guatemala.
We considered allowing craft Mexican lagers to enter this tournament side by side with their macro equivalents, but ultimately there are now so many craft-made Mexican lagers that simply choosing a handful for this tasting would have amounted to favoritism on our part. If anything, craft-made Mexican lagers deserve a blind tasting all their own, while leaving this tournament as a pure exploration of which readily available macro brands actually taste best.
- This is a blind tasting of Mexican, Central American and Caribbean LIGHT lagers, and you won’t see any dark lagers here as a result. There are too many tastings of Mexican beer online that are dominated by the likes of Negra Modelo, which has an obviously unfair advantage as what is essentially a German dunkel lager competing against light adjunct lagers. A sole exception was made for Victoria, which is only slightly darker in color than the average Mexican lager.
- The beers were tasted blind over two days in the standard format of a 16-seed tournament, with the entire first round on the first day of tasting, and subsequent rounds on the second day.
- Tasters included professional beer writers, brewery owners and beer reps.
- Beers were judged completely blind by how enjoyable they were as individual experiences. Entries were judged by how much we enjoyed them for whatever reason, not by how well they fit any kind of preconceived style guidelines. As such, this is not a BJCP-style tasting.
The results of Round 1 were interesting in the sense that they were mostly unanimous—it wasn’t very difficult to determine the best beers in each of these rounds. Tasters generally agreed with one another about which offering was superior, and the wheat and chaff were separated pretty quickly, leaving several of the biggest brands in Mexican beer behind.
Here’s the opening bracket of the tournament, with first-round matchups in place. You can click for a larger version.
Now onto the matchups.
Estrella Jalisco is one of the latest Mexican lagers to get the Corona treatment, receiving a big marketing push in certain markets where AB InBev no doubt hopes it can be the next Mexican brand to find a foothold. Tecate Light, on the other hand, is just the lower-cal version of the venerable Tecate, and at 3.9% ABV is one of the lightest beers of the entire tasting.
Tasters found the Tecate Light fairly lightweight in the flavor department—very much in the mold of American-made adjunct light lagers. It’s slightly malty, with a wisp of biscuity malt but a flat, almost undercarbonated finish. An unpleasant, popcorn-like flavor lingers afterward—we were not fans of the experience.
Estrella Jalisco, meanwhile, is somewhat more assertive and certainly brighter than the Tecate Light. Slight corny sweetness is present here, and a touch of wheaty grain, along with a more unusual, almost vinous fruit character that is very subtle. Not the greatest, but more lively and bright than the Tecate Light.
Winner: Estrella Jalisco, by a decent margin.
The non-Mexican lagers of this tournament were positioned against top-tier competition, but that didn’t stop several of them from really impressing us. Costa Rica’s Imperial drew a pretty tough round one matchup against Modelo Especial, which has become one of the fastest-growing Mexican lagers in the U.S. in the last few years.
Imperial was a very pleasant surprise for tasters, being very clean and light, but also not lacking character. Crisp, crackery malt blends nicely with some subtle, herbal/floral hop notes that get easier to pick up over time—this is one of the few beers in the tasting that you can accurately describe as “balanced.” Pleasantly refreshing, it drew high marks from all tasters, and the following comment: “If the style should be super clean, light and refreshing, this is that beer.”
Modelo Especial, by contrast, came across as a more assertive beer than Imperial, but was arguably lacking the former’s impeccable balance. Both maltier and slightly more fruity, with a faint solventy note and fuller mouthfeel, it wasn’t outright objectionable, but it couldn’t approach Imperial’s drinkability or pleasant hop notes. That was all we needed for a first round upset.
Winner: Imperial, for its balance.
Another beer that none of us had ever heard of before this tasting, and another shockingly tasty discovery. Seriously, has anyone out there even seen a can of Famosa before? This Guatemalan lager was initially included in the tournament as a way to reach the requisite 16, but it ended up completely upending our expectations. On the other side we have Tecate, a recently annointed hipster favorite with designs on becoming the Mexican equivalent of PBR.
Tecate tastes like classical adjunct lager, all the way, and that’s not really a bad thing. It’s crisp and has hints of corny sweetness, being fairly neutral overall, with “husky” notes of grain and a rounded mouthfeel. On the not-so-great side, it finishes with a slightly metallic tinge, but is still among the more drinkable of the “standard” Mexican lagers we sampled.
Famosa on the other hand, was totally and completely unique, in ways we sure as hell were not expecting. This ended up being arguably the most hoppy beer of the tournament, despite being labeled simply as lager (not “pilsner” or anything like that) and not bearing any indication on the can that it would be hop-forward. It was even more hoppy on first inspection than Bohemia, well-noted for usually being the most classically pilsner-like of the Mexican lagers. The character of Famosa, though, feels more Czech pils rather than German pils—it’s quite green and spicy, with Saaz-like flavors that are quite punchy and intriguing. This is backed up by several clone brew kits online, which all list Saaz as the operative aroma hop. Regardless, this beer proved far more fascinating than we were expecting.
Winner: Famosa, for just being far more interesting.
I don’t really need to introduce the likes of Corona Light, do I? It’s that beer your parents drink when they go to the beach. Victoria, on the other hand, is a Mexican lager with significant street cred among the craft beer community, increasingly appearing on the menus of upscale restaurants as a hip Mexican import alternative to domestic lagers. Of course they’re both made by the same company, so sneering at one while praising the other is a little pointless.
Nevertheless, Corona Light truly was an unpleasant experience in this first round. Sweet and oddly perfumey, one score sheet describes it as “smelling like a gas station,” which is rarely seen as a compliment in my experience. On repeated tastes, a wave of skunkiness comes forward—impressive, given that this was canned Corona Light, rather than bottled. This was just bad all around.
Victoria, on the other hand, stands out here not just for its slightly darker color—you can try to call it a Vienna lager, but it’s more like an adjunct lager with a bit of coloration—but also for its relative subtlety. At only 4% ABV, it’s actually slightly less alcoholic than Corona Light, and its ceiling in terms of flavor assertiveness is fairly low. Its signature flavor note is a small, subtle note of toasted bread crust, which works well with a very smooth, easygoing texture. Very drinkable and easy to enjoy.
Winner: Victoria, in a lopsided rout.
Presenting: The most lopsided beatdown of the opening round, even moreso than Corona Light vs. Victoria. Bohemia is of course one of the more beloved Mexican imports, a beer that has always stood out among the other “Mexican lagers” for having an appreciable level of noble hops involved. Presidente, meanwhile, is from the Dominican Republic, and the less said about it from here on out the better.
Bohemia pleased tasters with a very nicely balanced profile of floral European hops—more German pilsner than the green, buzzy, Czech pilsner spice we unexpectedly found in Famosa. Lightly sweet, slightly bready and with a hint of hop-derived bitterness, it’s a well-balanced beer that probably would perform decently if we included it during our next blind-tasting of craft pilsners. It’s just good, regardless of context.
Presidente, on the other hand, was pretty much the opposite. This was likely the worst overall beer of the tasting, fulfilling our worst fears of how Caribbean mass market lager might go wrong. Candy sweet, it veers wildly into strange, artificial-tasting fruity notes of grape and apple, reminding me of some of the worst offenders (ice beers and malt liquors) in our cheap American lager tasting. Overall, pretty foul, and not something I’ll ever be drinking again.
Winner: Bohemia, as if it needs saying.
This was a bit of a weird matchup, as Landshark is the only one of these beers brewed within the U.S.—by “Margaritaville Brewing Co.”, which is of course just one of Anheuser’s invented companies. We figured we might as well include it, given that it’s competing in the same demographic and is obviously meant to ape the branding of Corona, along with the fact that it’s available in the same package stores. Carta Blanca, meanwhile, is a beer I remember quite enjoying when first sampling Mexican imports some 10 years ago, but have rarely turned to since—it’s the original flagship product of Mexico’s second mega brewer, Cervecería Cuauhtémoc Moctezuma.
When it comes down to blind tasting, Landshark actually has some things going for it. “Light, clear, crisp and classic” says one score sheet, ably summing up many of its strengths. This beer takes a less-is-more approach, and it honestly pays off. There’s some very light grainy flavors here, and a hint of vanilla sweetness, but it finishes dry, crisp and clean. Not very assertive, but it really doesn’t need to be. Landshark proved to be surprisingly refreshing and pleasant.
Carta Blanca, on the other hand, didn’t quite live up to my memories. “Twangy and not pleasant” reads one score sheet. “Skunky and musty nose, into harsh vegetal flavors.” Another score sheet tries to pay some compliment by referring to Carta Blanca as “more robust,” and it is, but is also forced to concede that there’s a vegetal off flavor here that is not pleasant. It can’t compete with the quenching drinkability of Landshark.
Winner: Landshark, believe it or not.
As a brand, Dos Equis has been around in the U.S. for a long time, and is undoubtedly one of the first that the average drinker would cite, along with Corona, if asked to name Mexican beers. Sol, on the other hand, is a relatively more recent arrival, but one that is competing for the same premium lager shelf space while marketing itself as a bit more blue collar and fun-loving than Dos Equis, which has largely been propped up by its classy “Most Interesting Man in the World” marketing.
For the tasters, Sol proved fairly enjoyable—a batting practice lager fastball, right down the middle of the plate. Crisp and bready, this one stands out for some of its more yeast-derived flavors, being pleasantly doughy and feeling a bit more hefty in mouthfeel. I daresay you could compare it to the likes of Miller High Life and be pleasantly reminded of that beer, which finished at #3 in our macro lager rankings. Certainly not lacking in flavor, it’s an above-average example of the macro lager style.
Dos Equis, meanwhile, is a bit more unique, although not necessarily in a pleasant way. On the nose, it comes off as slightly perfumey, with perhaps a little bit of herbal hops involved, but there’s a metallic tinge on the palate and a drying astringency on the finish. One tasting sheet describes it as “trying for crisp, but missing,” and that’s about as good a way to sum it up as any. Overall not terrible, but not the easy drinker we found in Sol.
Winner: Sol edges out the competition.
Corona Extra, the beer most people are referring to if they simply say “Corona,” hardly needs an introduction. It’s the most recognizable Mexican import in the United States, and it can boast a huge amount of merchandising and advertising comparable to most domestic macro brands. It helped popularize the consumption of “lager and lime” in the U.S., and set most preconceived notions of what “Mexican lager” tastes like in the minds of drinkers. Pacifico, meanwhile, has also been around for a while, but has surged forward in sales in recent years. It emblazons its friendly yellow labels as “pilsner-style beer.”
Like its baby brother Corona Light, tasters weren’t exactly thrilled with Corona Extra when tasted blind. Immediately described by one tasting sheet as “a bit out of whack,” Extra opens with some decent grainy flavor and a bit of crisp malt, but then segues into unpleasant booziness and hints of sugary sweetness. “Cheap tasting, with a whaff of paint thinner” reads one score sheet. The bottom line is this: Judged blind, on its own merits, there’s just no reason why this should be the biggest Mexican lager brand in the United States. You can do far better than this.
In comparison with Corona Extra, Pacifico comes off as the height of neutrality, not that this is really a bad thing. Slightly watery in texture, it certainly packs a more robust malt presence, with some nicely crisp, crackery malt flavor that finishes very dry. This is just super duper drinkable, very neutral, “I don’t want to think about it, throw me a cold beer,” beer. No off flavors, very refreshing, and “very close to the ideal,” according to one score sheet.
Winner: Pacifico, pretty handily.
Well, it was an eventful round one. We lost a lot of the mass market beers—both Coronas gone, both Tecates gone, and goodbye to Dos Equis as well. The Caribbean and Central American beers performed surprisingly well—with the exception of the terrible Presidente, both Imperial and Famosa easily moved on, along with favorites such as Victoria and Bohemia. Here’s your quarterfinal bracket. Click for a larger version.
And here are the round 2 matchups.
This is the point in the tournament where all of the beers involved are at least decent, and the judging tended to become more difficult as a result. Our first matchup paired a classical Mexican lager in the form of Estrella Jalisco against the surprisingly complex profile of Costa Rica’s Imperial.
As it was the first time around, Estrella Jalisco presented as a pleasant, crisp lager with a considerable amount of brightness, which most of the tasters appreciated. A hint of sweetness is present, and a slight touch of vanilla, in a beer that is overall quite light, easy drinking and inherently quaffable. One taster complained of a metallic tinge, but overall, not at all a bad example of what the average consumer is looking for in a Mexican lager.
Imperial, meanwhile, impressed once again with its complexity and well-balanced flavor profile. There were several hop-forward lagers in this tasting, but Imperial isn’t quite like Bohemia or Famosa—it’s not overtly hoppy so much as it is subtly so, with nice hints of florals that give it a slight pilsner-like quality. Wheaty, bready malt make for a very pleasant counterbalance, and overall, Imperial proved to be just straight-up more flavorful than Estrella Jalisco could match. Another victory for Central America?
Winner: Imperial, for bringing a bit more to the party.
This was a tough stylistic matchup, as these two beers could hardly be more different from one another. On one side, you’ve got the surprising upstart Famosa from Guatemala, which shocked tasters in the first round by bringing a Czech pils-like hop profile into play. On the other end, you’ve got the slightly darker, maltier smoothness of Victoria.
Both of these beers were tasted with more judges present than during the first round, which yielded some interesting results. All were still impressed with the unexpected uniqueness of Famosa, which once again brought an impressive array of green, hoppy, spicy notes into play, while several tasters also picked up substantial notes of lemon citrus—and one swore that there was a prominent berry/red fruit note as well. That may sound incongruous to a Mexican lager, but Famosa somehow makes this work.
On the other side of the equation, Victoria is steady as they come. This beer is just smooth, smooth, smooth—if the hard-to-quantify quality of “smoothness” is your #1 area of concern, then Victoria will be your favorite Mexican lager. It gently eases you into a bit of toasty bread crust flavors, but remains not terribly assertive in terms of volume of flavor … which ultimately led to another upset.
Winner: Famosa, in what was a divided vote.
An Anheuser-brewed product like Landshark venturing out of the first round was certainly a novelty, but this was when Bohemia showed up to put an end to that potential Cinderella story. Suffice to say: One of these beers has a Jimmy Buffett sponsorship, and one is actually a pretty good pilsner.
Although honestly, I can’t in good conscience call Landshark a bad beer—it was honestly better than many of the AB InBev products present in the macro lager tasting. Here, it was again very light and very neutral—“corny sweetness, very clean but not a ton going on,” to quote one score sheet. “Light, refreshing and with no aftertaste at all,” reads another. It’s just a beer to pound in vast quantities, and a pretty solid version of that type of beer.
Bohemia, in comparison, never lacks for character. Here it was again appreciably hoppy and floral in character, with a bready/yeasty character that also stood out as a bit richer and more decadent than most of the other lagers. One of Bohemia’s strengths is not only its overall volume of flavor, but the way it checks both malt and hop boxes simultaneously. That carries it to victory here.
Winner: Bohemia, although Landshark honestly put up a fight.
Of all the matchups in this tournament, this was the most even pairing of two very similar beers. This honestly could have gone either way—both of these lagers are superior versions of the mold one typically associates with the likes of Corona. Picking a winner here was all about nuances.
Sol was arguably the more flavorful of the two beers here, which was one of its chief assets in the first round. As then, this is a notably grainy, corny lager with similarities to several domestic lagers, with a lingering bready finish. As tasters returned to the two beers, the only thing holding it back was a faintly musty aroma, which was slightly less inviting than the relative neutral of Pacifico.
As in the first round, Pacifico’s greatest strength is how very clean and approachable it truly is. In comparison with Sol it seems noticeably more crisp and a bit lighter of body, which only enhances the drinkability. There may even be a little bit of floral/herbal hop notes here that we didn’t pick up earlier, but in the end, it’s just the more refreshing of the two, and that proved all the difference.
Winner: Pacifico, for its scale-tilting drinkability.
The second round of eliminations continued some surprising success stories, vaulting Central American beers in the form of Imperial and Famosa over well-established Mexican stalwarts Estrella Jalisco and especially Victoria, one of the early tournament favorites. On the other side of the bracket, classic Mexican beers advanced, with Bohemia and Pacifico holding their own. Here’s your updated bracket.
And here are your semifinal matchups.
Time for a Central American slugfest. Both of these beers were surprising crowd favorites throughout the tournament, but only one can advance to the final in the battle of Costa Rica vs. Guatemala. It’s another stylistic clash, as almost every matchup has been when it involves Famosa.
In our third go-round of tasting it, Imperial is again impressive in its depth of flavor and balance. This is a beer that manages to take some of the best pieces of its competitors while leaving their weaknesses behind. It has some of the bready, yeasty character you’d find in the likes of Sol, but it’s more crisp. On the other hand, it has some of the same noble hop character you’d get in Bohemia, but it’s more muted. Regardless, this is one of those beers that everyone can agree drinks very well.
And then there’s Famosa, which is just too unique to be denied. Its defining character is its greatest strength—it doesn’t taste quite like anything else in the tournament, and the novelty it represents is hard to resist. Multiple score sheets go out of their way to describe it as simply “more fun to drink,” as its spicy noble hop character continued to surprise and delight new tasters who didn’t sample it during the first round. To quote one score sheet: “Lovely mouthfeel, slight breadiness, genuinely tasty hop flavors.” In the end, that put it over the top.
Winner: Famosa, putting Guatemala into the final.
Another stylistic matchup, although perhaps not quite as extreme as the one on the other side of the bracket. Here, the pilsner quality of Bohemia is pitted against the supreme drinkability of Pacifico.
Bohemia once again makes its name via noble hops, but also a more assertive malt presence as well, balanced nicely with slightly herbal/floral flavors and a hint of bitterness. Of the two, it’s easily the more assertive and flavorful beer.
Pacifico, again, is the portrait of neutrality. Perfectly to style, very clean and crisp, there’s nothing at all wrong with this beer, although some tasters wondered how it would fare against the possibly more interesting Imperial in a head-to-head. “Solid, totally to style” reads one score sheet. “Super clean, but by contrast boring” says another. Ultimately, Pacifico’s drinkability and lack of overt flaws carried it a long way, but tasters picked the more interesting beer of the two.
Winner: Bohemia, although it was actually pretty close.
Here we are. 16 beers entered this tournament, and we find ourselves in a final with one world-beater and one complete surprise of an upstart. Bohemia is a beer that no one would be surprised to see in the final of such a tournament. Famosa? None of us had ever even seen a can of this beer before. It’s completely new to everyone associated with this tournament in any way. Who knew that Guatemala was producing such an interesting lager? Are there any closet Famosa fans out there who have been drinking this beer for years as some kind of secret weapon? Write to us, if that’s you—we want to learn what else you’ve been hoarding.
Also, as if it needs to be said: Yes, we’re aware that the two hoppiest beers of the tasting pretty much steamrolled their way to the finals. Does it speak to our tastes? Sure, but would you really have wanted to read a Mexican lager ranking without the likes of Bohemia in it? Where would the fun be in that? If all you want is clean and crisp, Pacifico or Imperial are wonderful choices.
So let’s get to it.
This was a very, very close one, and a final that honestly surprised us, because before we began tasting these beers blind, we figured there wouldn’t be much mystery involved in the outcome.
And then a strange thing happened: The beers blurred together, and we started to realize just how much they actually have in common. Famosa and Bohemia were both quite unique and pretty easily distinguished in previous rounds of the tournament because they were typically going up against very different beers. Put side-by-side, however, it was a dogfight, with supporters coming down on both sides of the fence.
Of the two, Bohemia is a bit lighter of body and perhaps slightly less assertive, although it’s still much more flavorful than your standard Mexican lager. Famosa, on the other hand, has a slightly sweeter finish and more pronounced fruity/citrus impressions, and is likely more purely memorable. In terms of drinkability, the advantage likely rests with Bohemia, while Famosa can claim a more robust flavor profile.
How do you weigh those factors? It came down to split—half of the tasters on the side of Bohemia and half for Famosa, until the tie-breaking vote was cast for the beer with the bigger, bolder flavor.
Tournament Winner: Famosa, in a photo finish shocker.
And there you have it! The most unlikely of outcomes, in the form of a beer that none of us had ever sampled before. Suffice to say, it’s pretty damn cool that we can find this stuff at rock bottom prices in Georgia package stores. Will the word get out? Will Famosa improbably become the next big import beer success story?
… honestly, probably not. We recognize the fact that it’s an unusual beer that stands out from the Mexican lager field by offering something different, and that’s hardly the recipe for mass adoption. But we wouldn’t be surprised if the Cult of Famosa begins to grow in the U.S., in the next few years. Savvy “Mexican” lager drinkers, be aware—there’s plenty of tasty lagers from south of the border, but the very best of them might just be from Guatemala.
Here’s your final bracket!
Jim Vorel is a Paste staff writer and resident beer guru. You can follow him on Twitter for more drinking writing and blind tastings.