The company that’s made coffee drinking a brand and a lifestyle has plans to expand its industry stronghold with the addition of a new 20,000 square foot Roastery-branded store, the largest Starbucks ever.
Starbucks Corp.will open its newest and largest location in New York’s Meatpacking District at 61 Ninth Ave., near the Chelsea Market. The store will serve as a combination of a roasting facility and cafe that educates customers on the coffee-making process, from brewing to bean origins.
The store opening is a part of the company’s push to offer different experiences to customers and bolster their own growth.
In a statement released on Tuesday, Starbucks’ Chief Executive Officer Howard Schultz expressed his desire to expand the Roastery model globally. It’s a move that would essentially breath new, creative life into the company and its business model. It follows a recent trend by the company to expand the ways customers interact with their brand and product. Starbucks has already tested out other store models, including smaller-format, express locations.
The store wouldn’t be ready for the public until 2018.