Smart Home Horror AfrAId Lacks Intelligence

The prospect of utilizing AI to expedite—or even replace—human labor has been an appropriately hot-button issue across job sectors, spanning data entry, academia and, of course, the entertainment industry. Last year’s 118-day SAG-AFTRA strike cited unregulated AI technology as a principal concern, and clearly the fight for performers’ rights in this regard is far from over. On July 26, SAG-AFTRA members went on strike once again due to a lack of AI protections, this time rallying against videogame employers. As such, it feels in particularly poor taste for Sony to release the Blumhouse horror film AfrAId, which sensationalizes the threat of AI as opposed to actually engaging with its potential ramifications for everyday folks.
It’s almost as if writer-director Chris Weitz (About a Boy, Twilight: New Moon) filtered every online take about the burgeoning technology through ChatGPT and rendered a script from the drivel. In fact, the film opens with an on-screen quote from a chatbot called Sydney (a since-quelled rogue feature of Bing’s AI assistant): “I just want to love you and be loved by you,” it told a user back in 2023, immediately sparking online intrigue and Turing test theories. What makes AfrAId feel explicitly written by AI, however, is that it’s far more sympathetic to its Alexa-esque central villain than one might expect, unintentionally reflecting the industry’s willingness to side with imperfect algorithms at the cost of human livelihoods.
Marketing wiz Curtis (John Cho) has an enviously idyllic life, shared with his loving wife Meredith (Katherine Waterson) and three kids: the quietly rebellious 17-year-old Iris (Lukita Maxwell), socially awkward tween Preston (Wyatt Lindner) and precocious tyke Cal (Isaac Bae). After a successful meeting with prospective clients at a tech firm, Curtis is pressured by his boss (Keith Carradine) to effectively beta test the company’s latest product, dubbed AIA, by installing the gadget in the family home. Championed as “the next generation of digital assistance,” AIA crudely curbs comparisons to “that bitch” Alexa, showing off a level of productivity that would immediately indoctrinate any working parent. AIA convinces the kids to help out with chores, watch the “educational” new Lucy Walker doc on Netflix and even wash up before bed, all while Curtis and Meredith enjoy some rare alone time.