25 Years Ago, Gus Van Sant Remade Psycho and Predicted the Future of Hollywood

The film industry loves remakes. What better way to ensure audience interest than to redo something that worked so well the first time around? Complaining about Hollywood’s addiction to recycling beloved works is a tradition as old as the industry itself, although the problem certainly feels more pressing nowadays in the era of endless franchises and IP addictions. While there are exceptions to the rule, it seems as though modern studio-mandated remakes have only gotten more homogenous and less necessary. There are few truly sacred cows that won’t be plundered for more content. One exception is notable, however, and you can thank Gus Van Sant’s Psycho for ensuring that remaking Hitchcock has remained off-limits in Hollywood. What few could have foreseen was how one of the most infamous remakes in cinematic history paved the way for our current predicament.
In the mid-’90s, Gus Van Sant became an unexpected commercial success. Good Will Hunting‘s Oscar wins and $225.9 million worldwide gross turned the king of queer indie cinema into a hot commodity for the mainstream. Like many a director before him, he used this boost in clout to get a passion project greenlit. His idea? To remake Psycho, perhaps the most iconic serial killer thriller ever made. To be specific, he wanted to remake it shot-for-shot. Somehow, Universal Pictures agreed to it.
When asked why he wanted to remake the film in this manner, Van Sant responded, “Why not? It’s a marketing scheme. Why does a studio ever remake a film? Because they have this little thing they’ve forgotten about that they could put in the marketplace and make money from.”
It’s a callous answer, but a pragmatic one that cuts through the industry bullshit to get to the heart of the matter. Hollywood remakes things because they are easy to produce and promote. Yet Van Sant’s vision still proved puzzling to many—the ultimate exercise in redundancy.
It’s not accurate to say that the 1998 Psycho is identical to the Hitchcock original. The basic shots are copied, yes, but so much is different. The setting is moved to the modern-day, which adds an anachronistic quality to the plot of Marion Crane being unable to settle down with a divorced man and having to hide their affair in seedy motels. The violence is more explicit, in part because shooting in color will do that, and the sexual subtext is made text (particularly when Norman Bates masturbates while peeping into Marion’s motel room). During the murder sequences, Van Sant splices in surreal images that feel like suppressed memories or a nightmare that haunts the victims in their final moments. Simply adding real blood changes the chemistry.