The SpongeBob Movie: Sponge on the Run Boasts New SpongeBob Look, Same SpongeBob Silliness

“Are you ready [for change], kids?”
Whether you say “Aye, Aye, Captain!” or not, the change is here with the third theatrical film in the SpongeBob cinematic universe, The SpongeBob Movie: Sponge on the Run. For 21 years of their existence, SpongeBob SquarePants and the denizens of Bikini Bottom have primarily been presented entirely as 2D creations, established as such by creator Stephen Hillenburg in doodles, and then in the television series SpongeBob SquarePants.
But The SpongeBob Movie: Sponge on the Run, which debuted in Canadian theaters in 2020 and finally arrives in the U.S. on Paramount+ on March 4, the underwater world gets the CGI treatment that’s become the majority medium of almost all theatrical animated releases. For SpongeBob purists, this likely signifies a huge punch to the gut of traditional animation and Bikini Bottom itself. However, there’s also the argument that, before Hillenburg’s tragic passing in 2018 of ALS, he saw the test animation and gave it his blessing, so it’s an experiment of evolution in the yellow porous one’s ongoing legacy. Ultimately though, the only determination that really matters is whether or not The SpongeBob Movie: Sponge on the Run is any good, and in the opinion of one who loves animation in general—and the SpongeBob oeuvre in specific—the answer is yes.
There are many reasons why SpongeBob SquarePants has endured more than two decades of steadfast love and pop culture relevance. Part of it is the enduring positivity and ridiculousness of SpongeBob (Tom Kenny), Patrick (Bill Fagerbakke) and the entire populace of their world. The characters are self-referential, consistent to their defining traits and the writers have always created a duality of experience: Silliness for kids and a sly ascendance of wit that appeals directly to the older viewers. The mode in which the funny is served needs to have all of that present to work. Director/writer Tim Hill (who also wrote 2004’s original The SpongeBob SquarePants Movie) understands that in this first, all-3D presentation.
Hill and his team of artists—including Mikros Image, which is responsible for the CGI animation—play it smart by introducing a subtle transition for the view in the opening of Sponge on the Run. Gorgeous, photorealistic CGI of the underwater world transitions to the familiar color palette and stylized look of Hillenburg’s corner of the ocean, just with more presence and tactile flourishes. From Gary’s snail slime coming across as tangible goop to scratches in Sandy Cheeks’ breathing dome, the movie doesn’t aim to overwhelm audiences with overt tech bells and whistles. Instead, it presents the characters and world as an opportunity to experience the familiar in a new light, like appreciating the miniscule scale of a 3D-generated Plankton in comparison to his explosive rage—which makes him all the more hilarious.
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