It can be tough distinguishing between a trailer that’s legitimately exciting and well done versus one with inherent appeal to a segment of the movie-going public, regardless of the trailer’s quality. The trailer for Man of Steel was can’t-miss for the latter reason, though the one on this list (trailer #3) also met the parameters of the former. (No surprise there—Zack Snyder’s a master of the movie trailer.) Still, for whatever reason—and often for a combination of them—some trailers stand out. Here are twenty of the best from 2013.
15. Upstream Color
An engaging, intriguing trailer that gives nothing away. (Of course, after his debut time travel film, Primer, some might say you can watch an entire Shane Carruth film without it being a spoiler.)
14. Pacific Rim
The trailer most likely to have elicited a “Hells yeah!” from members of the audience. Much like the film itself, it never loses track of what makes the movie run, or in what order (giant robots, giant monsters, Idris Elba and Ron Perlman).