It can be tough distinguishing between a trailer that’s legitimately exciting and well done versus one with inherent appeal to a segment of the movie-going public, regardless of the trailer’s quality. The trailer for Man of Steel was can’t-miss for the latter reason, though the one on this list (trailer #3) also met the parameters of the former. (No surprise there—Zack Snyder’s a master of the movie trailer.) Still, for whatever reason—and often for a combination of them—some trailers stand out. Here are twenty of the best from 2013.
10. I Give It a Year
The trailers may give away every joke in this film, but even if they do, there are a lot of jokes, and they are pretty damn funny.
9 Saving Mr. Banks
This trailer actually does some things—like seeming to telegraph most of the plot points—that, absent other factors, would be irritating. But it knows it has three immensely appealing things going for it. Tom Hanks. Emma Thompson. Mary Poppins. Supercalifragilisticexpialidocious, indeed.