It can be tough distinguishing between a trailer that’s legitimately exciting and well done versus one with inherent appeal to a segment of the movie-going public, regardless of the trailer’s quality. The trailer for Man of Steel was can’t-miss for the latter reason, though the one on this list (trailer #3) also met the parameters of the former. (No surprise there—Zack Snyder’s a master of the movie trailer.) Still, for whatever reason—and often for a combination of them—some trailers stand out. Here are twenty of the best from 2013.
20. The LEGO® Movie
The first time a movie taps into a particularly large subgroup—here LEGO enthusiasts, ages three to 93—it’s worth noting. No one will dispute this is the best trailer for a full-length LEGO film that’s ever been officially released.
19. Escape from Tomorrow
It’s a creepy world, after all. It’s a creepy, creepy world.