Adele’s “Hello” Vid Reaches 1 Billion YouTube Views In Record-Low 87 Days
In the least shocking development of all time, Adele rules YouTube.
But seriously, it’s pretty remarkable that her video for “Hello” took just 87 days to reach 1 billion views, a new record by a wide margin. PSY’s “Gangnam Style” was previously the fastest to the billion club, getting there in 158 days. To be fair, though, PSY did that without the engines of the Western press hyping everyone up before his video was released, and he is still the overall views leader by FAR with 2.5 billion(!) views. Adele is about 40% of the way there. Good luck, Adele.
The measuring stick of an elite YouTube video, the billion views club has grown relatively quickly in recent years as old videos continue their slow build and new videos shoot up the list. Four of its members—”Hello,” “See You Again,” “Lean On,” and “Sugar”—were uploaded in 2015, and those videos are among the fastest to have reached the milestone.