The Lumineers Release Brutally Honest Music Video for “Gloria”
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Supporting the release of their forthcoming album III, The Lumineers have released a music video for the album’s lead single, “Gloria.”
The video, directed by Kevin Phillips, tells the personal tale of an alcoholic mother and the stress her addiction puts on her family. Between her being rushed to the hospital and the breakdown of Gloria’s marriage, the video establishes the harmful side of addiction and the pain, suffering and possible death it can bring to surrounding loved ones.
The song and video also act as a personal testament from The Lumineers’ lead vocalist Wesley Schultz.