This New NRA Ad Stops Just Short of Calling For a New Civil War

While the National Rifle Association has never been much for nuanced rhetoric, they don’t typically suggest actually blowing away people they disagree with. Apparently, they’re actively trying to give their snowflake image a facelift. In one of their recent recruitment ads, Dana Loesch stares angrily into the camera to inform Americans that the malevolent and ubiquitous “they” are coming to kill us. She never outright says who “they” are, but she does a great job at describing “them.”

“They use their media to assassinate real news.”

“They use their schools to teach children that their president is another Hitler.”

“They use their movie stars and singers and comedy shows and award shows to repeat their narrative over and over again, and then use their ex-president to endorse the resistance.”

Watch the ad here:

Loetsch goes on to describe a deteriorating American whereby crazed citizens protest for things like civil rights and women’s rights, forcing the police to step in and, “Do their jobs.” Naturally, “they” use the poor, job-doing police actions to fuel their protests—because only a bunch of conniving beta males would request black people not be constantly killed during routine traffic stops. Loetsch then explains that the only way to fight this “violence”—that is, peaceful protests, not police brutality—is with a “clinched fist of truth” and an NRA membership. The ad cuts off before Loetsch can add, “Also with AK-47s and pipebombs,” before shooting directly at the camera like James Bond.

The ad ends with the claim that the NRA is “America’s safest place,” because if history has shown us anything, it’s that the safest place to be is with a bunch of pissed off men armed with assault rifles.

It’s an exceptionally angry, hate-fueled rant, that stops just short of suggesting gun owners actively attack liberals. The scary thing is, it’s probably a pretty effective advertisement. After all, who doesn’t want to solve their problems with violence? Liberal cucks, probably.

I guess the lesson is this: Make sure to arm yourself in case somebody has a differing opinion from you. It’s the American way, apparently.