Is FaceApp Violating Your Privacy and Harvesting Your Data?
... Probably not
Image via FaceApp/screenshot
There’s no such thing as a free lunch, cybersecurity experts warn, when it comes to services on the internet. Your money may not be what shady companies are after—the data you inadvertently give them might be just as valuable. Malicious software, Facebook games and digital advertisements all can, and have, harvested data from their users without their knowledge.
And, of course, smartphone apps are vulnerable to exploitation, as well. Take the viral spread of FaceApp, a mobile photo editor dedicated to modifying people’s faces. FaceApp allows you to edit a beard onto your face or change your hair color with a few taps on the screen, all supposedly powered by “AI.” The app gained some early notice thanks to its ability to digitally manipulate even the grimmest face into a wide smile, but only became a viral sensation earlier this week thanks to a social media campaign on Twitter called the #AgeChallenge. The hashtag encouraged FaceApp users to post photos altered with a filter that allowed users to age-up (or conversely, de-age) people’s faces.
You know we had to do it. #AgeChallengepic.twitter.com/F3mM1D527o
— Kalamazoo Growlers (@kzoogrowlers) July 17, 2019
To use this filter, all you had to do was download FaceApp, agree to its terms and conditions, and grant the app access to your entire photo library. But eagle-eyed users soon discovered that the terms and conditions contained a paragraph with some disturbing implications.
The suspicious part read:
You grant FaceApp a perpetual, irrevocable, nonexclusive, royalty-free, worldwide, fully-paid, transferable sub-licensable license to use, reproduce, modify, adapt, publish, translate, create derivative works from, distribute, publicly perform and display your User Content and any name, username or likeness provided in connection with your User Content in all media formats and channels now known or later developed, without compensation to you.
Essentially, by editing selfies with the app, you were signing away the rights to your face forever. FaceApp could use your mug in an advertising campaign without paying you or asking for your consent, with no real recourse to object besides not using the app in the first place.
There’s also the matter of the filters themselves. None of the photos are edited in-device; instead, FaceApp uploads them into “the cloud,” meaning that they are stored in the company’s databases.
Predictably, in a political climate wary of Russian interference (FaceApp is run out of St. Petersburg), all these dubious features caused a panic. The Democratic National Party’s Security Chief, Bob Lord, even went as far as to advise presidential candidates and their staff to “delete the app immediately.”