In 2015, Netflix changed their monthly subscription price to $9.99. The price increase was only applied to new customers, as existing subscribers were given a yearlong delay in recognition of their loyalty. The deadline is approaching in May, and long-term subscribers will soon have to pay $9.99 for their monthly subscription or lose certain benefits.
MakeUseOf reported that in a released letter from Netflix to shareholders, the company stated that the “grandfathered customers” will have to decide whether they want to stream at $7.99 with one screen and Standard Definition—like a caveman—or upgrade to $9.99 a month to stream with HD and two screens.
As Netflix seeks to increase their profits and stream more original content, users should expect the subscription cost to rise again shortly.
Here is Netflix’s letter to shareholders.