Saturday Night Live alums Fred Armisen and Horatio Sanz have teamed up with their old boss and comedy maven Lorne Michaels for their latest project, Más Mejor.
The new digital comedy studio, an offshoot of Michaels’ Broadway Video productions, has recently released a handful of content guided by the motto “More Voices, More Better.”
The channel’s content, targeted at the Latino-millennial community, will largely consist of short form video and editorial programming to be distributed across several social and digital platforms. Armisen and Sanz will write material for featured comedians, in addition to running the channel. NBCUniversal Telemundo Enterprises is a distribution partner for the network.
According to Armisen, his involvement with the project started when Above Average, an arm of Michaels’ Broadway Video, decided to launch a Latino version of the humor-based video production company.
“It’s part of Broadway Video and they have a company called Above Average,” Armisen told Marketplace Studios on Monday. “They do a lot of online content and comedy, so they’re launching a Latino version of it—some Spanish-speaking and some bilingual content comedy. And Lorne [Michaels] and the company asked me to get involved.”
The Portlandia writer and star says he’s always had an interest in Spanish language comedy, due in part to his mother’s Venezuelan roots and a long-standing fascination with Latin television and comedy. Armisen has already made a trip to Mexico City to scout for talent that he hopes will help the channel showcase Latin America’s unique and successful comedic style, while challenging the general population’s preconceived notions about what Latin America’s diverse culture is.
The studio’s launch comes at an interesting time considering the many contentious issues directly affecting the Latino community in the upcoming presidential election, some of which the channel has started exploring with segments like “Cool Cop” and “Trumpcestry,” the latter of which you can check out below.