Your favorite fiery brown alcohol can now be purchased in box form. Yes, now you can store Fireball Whisky alongside your boxes of wine, and drink from each of them as frequently as you desire. You can even “slap the bag” (though you totally shouldn’t). Behold this beautiful monstrosity:
Also, it’s called a Firebox, because obviously their marketing department knows what it’s doing. Now that Fireball’s available in a box, you can feel more shame (and unchecked intoxication) than ever before. The box contains two, 1.75-liter pouches of Firebox whisky. Now go forth and begin living your life knowing that the perfect product has been created.