Culture: Googie Architecture
Metal swoops and fiberglass fins and sails. Perpendicular planes of glass and concrete jutting at 90-degree angles, bordered by tropical plants. A gleaming, skewed canopy painted in primary colors that beckoned diners down the Sunset strip. Although Googie’s—the Los Angeles coffee shop that launched an architectural movement—is a fading memory, its imprint on popular culture lives on.
Googie—a breathtakingly unrestrained architectural style, perfected by 1940s- and ’50s- era architects like John Lautner, Douglas Honnold and Wayne McAllister—flourished in southern California, coastal Florida and Las Vegas, locales where fantasy and escapism provided the fabric of daily life. Whimsical, and occasionally absurd, restaurants such as Pann’s and the Wich Stand, futuristic bowling alleys and drive-in movie theaters, and roadside gas stations, motels and burger stands sprang up virtually overnight. The effect was startling, as if Frank Lloyd Wright had embarked on an Electric Kool-Aid acid trip.
“New York and Miami had Art Deco, but here in southern California, we really excelled at Googie,” boasts Los Angeles-based journalist Chris Nichols.
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According to Chris Jepsen, an employee of the Orange County Archives and the founder of SpaceAgeCity.com, a website dedicated to Googie history, L.A. provided the perfect incubator for the movement. “First, you had the blurring of indoor and outdoor living spaces, which was typical to mid-century California architecture,” says Jepsen. “There were a lot of contractors doing development for NASA and the U.S. Air Force out here, and workers tightening lug nuts on satellites at Boeing.”
Factor in the Disneyland and Hollywood scenes, which were both more comfortable with the fantasy element, and the fact that most Californians weren’t tied to tradition, and the West Coast was a prime breeding ground for Googie.
Alan Hess—author of 1985’s Googie: Fifties Coffee Shop Architecture, recently updated and republished as Googie Redux: Ultramodern Roadside Architecture—agrees. “The cultural attitude in the West didn’t put so many restrictions on architects,” he notes. “People were willing to break out of cultural conventions and accept a wider range of ideas, and the exuberance of Googie and its willingness to push the envelope while displaying great sensibilities made for some fantastic architecture.”
Facets of the style have permeated pop culture via iconic imagery like Holiday Inn signs, In-N-Out Burger joints, and McDonald’s legendary golden arches (not to mention landmarks like Seattle’s Space Needle and the Theme Building at Los Angeles International Airport). Movies have also traded on Googie’s retro-future kitsch; the Coen Brother’s cult classic The Big Lebowski being one example among many.