Stef Chura Debuts Music Video for New Song, “They’ll Never”

Indie rocker Stef Chura has released a new single ahead of her forthcoming album Midnight, out everywhere June 7 via Saddle Creek.

“They’ll Never” picks up where its predecessor “Method” left off, combining grunge-y guitar with a surf rock sort of fervency. In this same manner, its visual counterpart (dir. Fidel Ruiz-Healy & Tyler Walker) follows suit, meshing the bright with the dirty, the colorful with the muted and dilapidated.

“I wrote this song while living in a building in Ypsilanti, Mich., that was not up to code. No one cared about it. The kitchen was moldy, the carpets were dirty and the house was generally unfinished. This place existed in an odd realm,” Chura explains. “No one really cared for it, and yet people would go on living in it and subsequently it would be a home. No one cared enough to take care of it and no one cared enough to notice it and destroy it or hold the people who lived there accountable for keeping it up to code.”

This ability to find a home in something crumbling extends past the literal sense.

“It’s also about looking into the future, that when life hands you less and circumstances aren’t what you thought they were,” Chura adds. “And life goes on even if your house is moldy and you don’t speak the same language as the drunk old man you live with who steals your potted plants and plants them in the yard for you.”