Live Nation and Hulu are teaming up to give music fans access to their favorite concerts and artists like never before.
During Hulu’s NewFront presentation, happening today in New York City, the digital content producer will preview their planned VR concert experience, giving music lovers their first look at whole new way to concert-go, per Mashable.
“Live Nation is dedicated to bringing the live entertainment experience to fans in new and innovative ways,” Jordan Zachary, Live Nation’s Chief Strategy Officer, said in a statement. “No medium has the potential to bring the magic of a live concert to life more than virtual reality.”
Viewers will be offered “a specially curated virtual reality concert performance series from today’s most popular artists that will transform how fans experience live music and performances,” available through Hulu’s VR app. Features of the immersive VR experience include the ability to “hang out with their favorite artists before the show, experience the intensity of walking on stage as the crowds cheer and get the best seat in the house for the beginning of the performance.”
The streaming media service, which is projected to reach 12 million subscribers by the end of this month, launched its VR app back in March and has already produced six different pieces of VR content for the platform.