Social Science: An Effective Treatment for Heartbreak

We know that the placebo effect—just thinking you’re getting treatment, even if you’re not really—can have an impact on physical ailments. But now it turns out that it works for emotional pain, too. A new study looked at the effect of placebo treatments on heartbreak, and came up with two important discoveries: that emotional pain impacts the same parts of the brain as physical pain (meaning that yes, that pain you’re feeling is real and valid), and that it can be eased with placebo treatment.
The study, published in March in the Journal of Neuroscience, is the first to measure placebos’ effectiveness in easing the pain of heartbreak.
The subjects were 40 people who had experienced an “unwanted romantic breakup” in the past six months. They were asked to bring a photo of their ex, and of a same-sex platonic friend, to a brain-imaging lab. While inside an MRI machine, subjects were shown pictures of their exes and asked to recall the breakup. They were also subjected to painful physical stimulus—uncomfortable heat on their arms. While not identical, the brain reacted similarly to the physical pain of the heat and the emotional pain of seeing their exes’ faces. This in itself is an important discovery—it reinforces what anyone who’s ever been brokenhearted knows: emotional pain is real pain.
After the initial scan, participants were given a saline-solution nasal spray. Half were told what the spray really was, and the other half were told that the spray was a “powerful analgesic effective in reducing emotional pain.”