Apple Music Announces an Original Reality-TV Show With a Trailer
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Apple’s intention to take over the planet took a crucial step forward yesterday when they announced their first foray into original television content. Planet of the Apps looks to be basically a Shark Tank for apps.
Each episode of the show follows two different app companies paired with a mentor. The show will follow the entrepreneurs as they prepare to pitch their idea to the venture capitalists at Lightspeed Venture Partners. But episodes begin with various mentors—again like Shark Tank—hearing pitches and deciding if they want to work with the developers to ultimately secure funding. These advisors will be Gwyneth Paltrow, Jessica Alba, Will.i.am and Gary Vayerchuk.