Syfy announced today their plans to rebrand this June, renewing their focus on sci-fi, fantasy and superhero fandoms alongside the launch of their “news division,” Syfy Wire.
Chris Cumber, President of Entertainment Networks for NBCUniversal Parent Entertainment said about the reboot:
I can think of no better occasion than Syfy’s 25th anniversary to get back to our roots, double down on premium original programming, and put fans at the center of everything we do. As the only television network dedicated to the genre 24/7, we’re building the ultimate universe for this passionate community to call home.
June 19 will bring a new look for the network, including a changed logo, typeface and UI on digital platforms. In terms of programming, long-in-development Superman prequel series Krypton has been picked up to series along with the Christopher Meloni-starring graphic novel adaptation Happy! The Expanse, The Magicians, 12 Monkeys and Channel Zero have all been renewed for forthcoming seasons, as well. Nightflyers, a new project based on a George R.R. Martin novella, as well as Brave New World, Hyperion and Stranger in a Strange Land, are also all currently on Syfy’s development slate.
Finally, Syfy will expand Syfy Wire to include “breaking genre news, in-depth analysis and thought-provoking original content,” though we imagine readers should also expect a portion of that to be self-promoting network propaganda (as is their right, we suppose; it’s not like they’re trying to hide the brand connection). You can check out Syfy Wire’s existing glut of editorial content here.
Be sure to stay tuned to Paste for our future takes on Syfy’s ever-growing incoming slate of new shows.