2017 is proving to be an eventful year for Nintendo, as next Sunday will see a first for the nearly 128 year-old Japanese game company: they will air their first-ever Super Bowl ad.
The 30-second spot centers solely on gameplay from The Legend of Zelda: The Breath of the Wild, which launches alongside the Switch on March 3. Available online (and above) is the much longer 90-second version of the ad, which expands its focus to include glimpses of Mario Kart 8 Deluxe, Arms and 1-2-Switch. Both versions are accompanied by a new Imagine Dragons track titled “Believer.”
One might imagine Nintendo is shelling out quite a bit of cash for the spot, as a 30-second Super Bowl ad sold for $5 million last year, according to CBS CEO Leslie Moonves. It makes sense that the big N is willing to drop so much on such a short, yet widely seen spot after the commercial failure that was their last home console, the Wii U.
This year’s Super Bowl airs on Sunday, Feb. 5. Again, the Switch itself launches roughly a month later on March 3. Go ahead and watch Nintendo’s first Super Bowl ad above, and check out the extended 90-second version of the spot below.