Sam Ervin Beam, better known by his stage name Iron & Wine, captures the awkwardness, playfulness and heartbreak of pre-teens going to a school dance in his newly released music video for “Bitter Truth.” The song is a single off his Grammy-nominated album Beast Epic.
Directed by Hannah Welever, the video takes on a nostalgic approach, viewing the adult conception of love at an innocent pre-pubescent level. Filmed at Chicago’s historic Thalia Hall, the music video plays with the concept of how human beings tackle different emotions at different stages in life. Welever told Billboard, who premiered the music video:
My crew and I had an amazing time creating such a nostalgic moment from our adolescence. There’s something really poetic about how we deal with our emotions at different ages. Using the song as a backbone, we were able to revisit this window of time full of excitement and wonder, and compare it to a more pragmatic present-day self. Relationships evolve and shift constantly and I find that to be such a ubiquitous, human characteristic I find in Sam’s music.
was Iron & Wine’s first release since 2013’s Ghost On Ghost. With his new album, the musician was able to secure his first Grammy nomination for “Best Americana Album.” Iron & Wine is currently set to conclude the European leg of his tour tomorrow night at the Eventim Apollo, in London.
Check out Iron & Wine’s “Bitter Truth” video below. Then, revisit the artist’s Daytrotter Session from 2011.