Bulleit Launches New 12-Year-Old Rye

Drink Features Bulleit 12 Year Rye
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Bulleit Launches New 12-Year-Old Rye

Bulleit has a new rye on the market, a new limited-edition 12-year-aged whiskey that serves as an extension of Bulleit Rye, which has one of the highest rye percentages in the market.

“When we introduced Bulleit Rye, it changed the game for the category and positioned us as a brand willing to take chances and try new things. We’re constantly experimenting and striving to satisfy consumers’ growing appetite for bold, new American whiskeys,” said Ed Bello, Bulleit Frontier Whiskey US & Global Brand Director.

“Rye remains the fastest growing North American Whiskey segment and Bulleit Rye has been the number one super premium Rye brand for the last six years. With higher-end whiskeys driving much of that sales growth and a limited number of aged statement ryes on the market, Bulleit Rye 12-Year-Old is a natural way to expand our portfolio and provide a new ultra-premium offering that’s absolutely delicious.”

Those 12 years in the barrel give the new 12-year whiskey a distinctive flavor that sets it apart from Bulleit’s traditional rye offering. Bulleit says that the 12-year is a bold rye that has notes of dried orchard fruits with a hint of baking spice and oak on the nose. On the palate, you’ll find flavors of dried pear, light toffee and oak, as well as graham cracker sparks. The whiskey finishes with light wood and spice notes.

“Whiskey is heavily influenced by barrel aging, and as a blender, one of our most important responsibilities is to taste how the wood impacts the flavor of the liquid and brings out different notes,” said Bulleit Frontier Whiskey Blender Andrew Mackay. “The barrels we mingled to produce Bulleit Rye 12-Year-Old were hand-selected for aging based on early identification of their superior quality. Rye’s signature spiciness is certainly still prominent, and this extra aging complements that without being overwhelming as new levels of softness, clove character and vanilla and oak notes are evident. It’s a beautiful whiskey to sip slowly and responsibly.”

Bulleit’s 12-year rye will be available in Colorado, Illinois, New York, Ohio, Oregon, California, Kentucky, Texas, Georgia, New Jersey, Arizona, Massachusetts, and Washington D.C for a suggested retail price of $49.99