The clothing retailer Gap is coming under fire for sexist merchandise marketed toward children.
In a promotional email sent to U.K. customers, a boy wears a t-shirt with a picture of Albert Einstein (spelled as Einstien on the shirt, ironically), labeling the boy as “The Little Scholar.” Meanwhile, the girl’s sweater includes the letter “G” and she is labeled as “The Social Butterfly.”
“I was shocked by the blatant sexism of the Gap advert – the boy allocated to science and the girl allocated to pink,” Tessa Trabue from the Let Toys Be Toys campaign told Newsweek.“There is a lack of girls going into STEM (Science, Technology, Engineering and Maths) subjects, and marketing like this certainly doesn’t help combat this. Do we really want girls to be labelled as no more than social butterflies gossiping in the playground from such a young age?”
