Jim Ross Returns to Wrestling with Tonight’s Episode of New Japan Pro Wrestling on AXS TV

This is a weird time for the wrestling industry. As far as the general public is concerned, World Wrestling Entertainment is the wrestling industry, and, well, depending on what you look at, it’s either not doing so well or seeing slow but steady growth. On the bad side, their flagship TV show is seeing some of its lowest ratings since before the late ‘90s boom period, the wrestler they’ve been trying to make into the next top star is still routinely booed at every major show, and a number of main eventers will be missing next month’s Wrestlemania due to injury. Many fans and analysts are underwhelmed by the expected Wrestlemania card, and with only a month to go the show isn’t sold out yet. At the same time the company pulled in more revenue in 2015 than ever before, thanks to a lucrative TV deal (profits weren’t a record, though), and it’s getting more mainstream press than it probably ever has, with regular coverage at big name outlets like Rolling Stone and Sports Illustrated and a weekly interview segment on SportsCenter. So if you only looked at WWE, you maybe wouldn’t know how to gauge the health of the industry. The audience is shrinking, but they’re paying more.
WWE isn’t the entire wrestling industry, though. Outside of Vince McMahon’s world, wrestling might be in its best shape since WCW and ECW shut down in 2001. The top American indie promotion Ring of Honor is as big as it’s ever been, with its weekly TV show airing on many local channels throughout America, as well as on the Comet TV network, which is owned by ROH’s parent company, the Sinclair Broadcast Group. ROH now also airs on Samurai TV in Japan, and have a strong relationship with the second largest promotion in the world, New Japan Pro Wrestling. Lucha Underground, with its comic book approach to storytelling, might be the hottest show in wrestling today; now that’s it available through iTunes, perhaps its audience will grow past the small number of viewers who have access to the El Rey network. TNA still exists with a prime time TV show on a national cable station in America and a handful of international television deals. The British independent scene has exploded over the last few years, with Revolution Pro, Insane Championship Wrestling and PROGRESS all making a name for themselves among hardcore American fans.
And then there’s New Japan. As I just mentioned, it’s the second largest promotion in the world today, with a fan base outside of its home country that has grown rapidly in recent years thanks to new exposure through the internet and a weekly show with English commentary on the AXS TV cable network. New Japan rode to new highs on the backs of Hiroshi Tanahashi, Shinsuke Nakamura, Kazuchika Okada and AJ Styles, and for the last year AXS has been airing their top matches with commentary from Mauro Ranallo and Josh Barnett. New Japan’s business might be down in Japan over the last year, but its growth in America drove WWE to go on a good, old fashioned raid right out of the end of the territorial days, signing Nakamura, Styles, Ranallo, and New Japan’s top tag team to exclusive deals. Nakamura and the team of Doc Gallows and Karl Anderson haven’t debuted yet, but Styles is already firmly ensconced in WWE’s upper midcard, and Ranallo has been the voice of Smackdown since the start of 2016. On top of these losses, Kota Ibushi, the popular and phenomenally talented Japanese wrestler who was considered a sure thing to permanently move up into the New Japan main event scene, has declined to renew his Japanese contracts and is considered a safe bet to appear in the upcoming cruiserweight tournament that’ll air on the WWE Network. New Japan’s success could lead to its downfall, as it inspired WWE to attack.
As the dust from this raid settled, New Japan found itself in need of new main event talent, and TV Asahi, who produces the New Japan show that airs on AXS TV, needed to find a lead announcer. There aren’t a lot of wrestlers available for one of those main event slots who would get a lot of media and fan attention in America, but there’s one announcer that wasn’t under contract to any other company that would absolutely make waves in America. His name is Jim Ross, he is still the voice of wrestling to a large portion of American wrestling fans, and as of tonight he is officially the new lead play-by-play announcer on New Japan’s AXS TV show.