Exclusive: Watch SOJA's Powerful Video for "More"

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Exclusive: Watch SOJA's Powerful Video for "More"

With SOJA’s latest album Poetry in Motion, they returned to the roots of their band , structuring the making of the album around the collaboration and brotherhood on which they were founded two decades ago, while delving into the powerful themes and uplifting nature of reggae music. The essence of the genre is evident in their track “More,” and today, they’re sharing their video for the song, debuting exclusively at Paste.

The band said in a statement:

“More” is about consumption and envy. It’s about the false belief that you need more stuff to be happy. No matter where we start out in life, all of us think we would be happy if only we have X. But then, as always is the case, once you have X, you see that someone else has X Y. You think they must be more happy than you so you believe that you now need X Y to be truly happy. And that cycle continues. “More” is about trying to strip all that away and finding happiness in the truth that less is more.

SOJA’s music tackles everything from government corruption to religion to equality and beyond, and the video for “More” is a prime example of the political messages they try to communicate. The video explores the themes of the song through the stories of a nurse, a father and a group of kids, splicing those scenes with clips of the band watching projected historical footage of the March on Washington and eventually, footage of war.

Poetry in Motion was recorded at Dave Matthew’s studio in Charlottesville, Va., and given the atrocities that took place in that city, the location grants even more symbolic potency to the band’s album. They recently performed at a benefit concert for the Heal Charlottesville Fund, playing impassioned songs that exude a message of finding peace and understanding in a world fraught with tribulation.

The band are currently touring South America and will return to the States to host a special album release show in D.C. in December. They are also set to play a string of dates in the country next March. See the dates and watch the video for “More” below, along with a performance of the song from their recent Paste Studio session.

SOJA Tour Dates:

December
29 – Washington, D.C. @ The Anthem

March
01 – Port Chester, N.Y. @ The Capitol Theatre
02 – Portland, Maine @ State Theatre
03 – Providence, R.I. @ The Strand
04 – South Burlington, Vt. @ Higher Ground Ballroom
06 – New Haven, Conn. @ College Street Music Hall
10 – Detroit, Mich. @ St. Andrew’s Hall
11 – Cleveland, Ohio @ House of Blues
14 – Charleston, S.C. @ Music Farm
15 – Charleston, S.C. @ Music Farm
16 – Asheville, N.C. @ The Orange Peel
17 – Gainesville, Fla. @ Heartwood Soundstage

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