Old Forester Statesman Bourbon
Photo via Old Forester
There’s a long, sordid history to the concept of the movie tie-in product. A select few, like a certain “Szechuan sauce” from McDonald’s, live on in the hearts and minds of millions, but the truth of the matter is that most are immediately discarded and forgotten after the film in question hits theaters … and sometimes even sooner. There’s rarely any reason to expect quality out of a product that is designed to be around for a limited promotional period, and it’s even more rare for these food and drink items to make such an impact that they actually stick around afterward.
But there are always exceptions to the rule, and we’ve just found one. Old Forester’s Statesman Bourbon, designed as a tie-in with Kingsman: The Golden Circle, is everything that movie tie-ins usually aren’t: A unique, complex, premium product. It’s so good that I sincerely hope it makes some kind of transition into the regular Old Forester family when all is said and done. In a decade, when the Kingsman films may well be forgotten, it would be nice to be able to roll into a liquor store and still find a bottle of this whiskey, whether or not it retains the same name. (BTW, we wrote about one of the press events promoting the new whiskey right here.)
It would have been so easy for Brown Forman, the makers of Old Forester, to simply slap a “Statesman” logo on a few bottles of their classic, lower-shelf flagship bourbon. That 86-proof product is “nothing special,” but it’s among the best and most dependable options you’ll find in the $15-20 price bracket for a 750 ml bottle of American bourbon. With its relatively high rye content, it’s a good everyday bourbon for mixing and making basic, no-frills cocktails, and it’s the kind of whiskey you’re actually glad to see being pulled out by the bartender when you order a well drink. The 100-proof Old Forester “Signature” is likewise a great deal in the $20-25 bottle range, an able replacement for the likes of Rittenhouse Rye when making classic whiskey cocktails.
But the Statesman bourbon honestly isn’t all that close to either of the former products, which are easy to find in any U.S. liquor store. At 95 proof, I was expecting to be reminded of the Old Forester Signature, but the liquid coming out of this bottle is far deeper and more nuanced. Any fear I had about whether it could justify the $55 MSRP was allayed pretty much immediately.