It Ends with Us Acts Better than Its Source Material, but It’s Just as Bad

It Ends with Us is in deep solidarity with its source material when it comes to constructing a work that is uniquely bland and unmemorable. Stars Blake Lively and Justin Baldoni are equal partners in this, the former’s dullness and rote on-screen presence matched only by Baldoni’s tired visual lens as a director. If we look at the women’s pictures of yesteryear—see the works of George Cukor and Douglas Sirk—they created space for women’s emotional and personal narratives to be both heightened and understood. It Ends with Us aspires towards this tradition, but Baldoni and company have none of Cukor and Sirk’s chops.
It Ends with Us centers on Lily Bloom (Lively), who moves to Boston with dreams of opening a flower shop. Having recently attended her father’s funeral, her childhood—including her father’s abuse of her mother and her high school romance with Atlas (Brandon Sklenar)—is fresh on her mind. These flashbacks are interspersed with sequences depicting her burgeoning romance with Ryle Kincaid (Baldoni). She, of course, gradually begins to realize that her relationship with Ryle mirrors her parents’ dynamic, hence the “it ends with us” of it all.
To be clear, these characters are barely recognizable as humans. For starters, think of their names: Lily Bloom is a florist. “Atlas” and “Ryle” seem ripped from TikTok or Instagram reels listing asinine names that young adults assign to their Gen Alpha kids. Considering the source material’s popularity on TikTok, this tracks.
Colleen Hoover, the author of It Ends with Us, is one of the most popular modern novelists in the romance and young adult fiction genres, her work particularly appealing to the online sub-community of BookTok. Hoover’s work has been criticized for a litany of reasons, ranging from her trite prose and reliance on truisms and conventions to her interest in erotica often seeming to coexist with heavy issues like domestic abuse or sexual assault.
By proxy, this throughline in Hoover’s work is also an issue within the adaptation of It Ends with Us. Though Baldoni’s film concocts a tragic backstory for Ryle, it doesn’t excuse or necessarily forgive his behavior, and Hoover’s novel doesn’t either (despite the claims of some moralizing detractors). It is odd, though, that a domestic abuse narrative is linearly accompanied by a cliché small-town romance. On one hand, Hoover seems to critique aspects of the patriarchy that render women helpless (It Ends with Us is semi-autobiographical in the sense that Hoover, like Lively’s character, grew up with a father who abused her mother). But she subsequently embraces that same helplessness when concocting a traditional romance—one that neatly fits within those same patriarchal confines. Perhaps the microcosmic nature of this, in that this is representative of many women’s attitudes toward sexism, is what has made It Ends with Us resonate with so many women.