Jungle: The Best of What’s Next
Photo by Dan WiltonFor a band whose name keeps getting brought up in close proximity to the word “anonymity,” Jungle’s sound sure suggests a strong sense of identity. The two men behind this project, who are going by their first initials J and T primarily, don’t view their reclusiveness as a publicity stunt but as a way to keep their art free from egotism. Even in the course of interviewing them via email, there was no delineation of who was answering what question.
“One of Jungle’s key mantras is that we never self-promote ourselves,” they say. “The only way that you can ensure that people make an honest connection with your work is by letting them find it themselves or through word of mouth. I can safely say that Jungle will never have a Twitter account. It’s just not about that for us. If people want to spread the word on our behalf then that’s the coolest thing, and the most humbling.”
The crazy thing is how well this word of mouth approach worked for them. Their debut went neck and neck with Morrissey’s latest upon its release and still made a huge splash. Their ticket to the top has to be their authenticity. Their songs may be conversant with the musical advances of the digital age, but they see their work as a call toward legitimate person-to-person connection. “At the end of the day, if your output as an artist is good enough, people will connect with it in which ever way they want. But people do need to remember that the best relationships and the best experiences are conceived in the real world, with real people and honest intentions.”
This view of community and connectivity also colors the way they promoted their debut. Their music videos featured dancers and other talented friends, not J or T themselves. Whether Jungle is best viewed as a musical project or artistic collective is still up in the air, especially considering how much faith the two centerpieces have in their compatriots.
“The group of creative and artistic individuals that have helped us on our journey so far are here purely because we love them, and they love the music and art that they create, not because they want to use Jungle as a means to promote themselves. Jungle will always be bigger than the individuals involved, but it wouldn’t be the exciting project that it is without them.”
Still, you can’t avoid how the music centers on the ingenuity of two men in particular.
One thing we do know about J and T is that they’re longtime friends, growing up together in England. They spent their formative years together, experiencing life and art for the first time by each other’s sides.
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