The Kids Aren’t Alright: Inside Gen Z’s Chaotic Introduction to Live Music
Photo by Katja Ogrin/Getty
Live music is back! After a year and a half of isolation and virtual concerts, artists from every genre began to tour again in 2021 and now, halfway through 2022 and with festival season in full swing, it almost feels like the Before Times of concert-going. Almost.
A 2021 Billboard analysis found that the post-quarantine concert boom was heavily driven by first-time concert attendees. The demand for concerts and live experiences is greater than ever, with Billboard reporting a 300% increase in searches for festivals and concerts compared to previous years. But the kinds of people who are buying tickets are a completely new group that has just emerged from isolation. And after reports of mass injuries and faintings and a more hectic return to live music, we need to ask: Are the kids alright?
So let’s spare a thought for the kids—not just any kids, but the hordes of Gen Z teenagers who lost their formative years to isolation and quarantine. Anyone who was on TikTok in 2020 and 2021 could witness the spiraling of an entire generation. These were the years when you’re supposed to be able to test the waters of freedom and independence. But with no world to venture into, the quaran-teens could only descend deeper into digital culture.
The result was increased social media usage and obsession. Specifically through TikTok, many musical artists found a new life or increased popularity through trending songs and an audience with nothing to do but listen. While artists like Harry Styles, Billie Eilish and Lorde already had passionate younger fanbases, many Gen Z teenagers latched onto new artists. Musicians like Mitski, Phoebe Bridgers, Lucy Dacus and Olivia Rodrigo saw their popularity skyrocket among younger fans.
Obsession is a quintessential part of growing up, but the way young fans latched onto these artists during isolation was something else. Parasocial relationships were bound to happen as teenagers abstracted these artists into the personas Gen Z created based on their discographies. But with only past videos and interviews to pore over, these teenagers turned the idea of seeing these artists live as the fulfillment of their understanding. They knew all the words to every song, they knew their favorite artists’ philosophies. The missing piece was an experience beyond a phone screen.
The problem is that these young fans want the most intense versions of a concert experience, without having any familiarity with the realities of what that entails. The desire to get barricade and be as close to their idols as possible has led to camping out on a scale that is unheard of for artists like Bridgers and Mitski, who had previously been relatively popular indie musicians. However, their growing fan bases have become more reminiscent of those belonging to massive pop stars. Camping out 20 hours for Harry Styles is almost understandable, but for Phoebe Bridgers? It’s a bigger leap.
So what happens when a bunch of teenagers are desperate to have in-person experiences, while also developing slightly obsessive relationships to their favorite artists, and have never been to a large-scale concert before? As you could expect, absolute chaos. While faintings and medical emergencies have always been a possibility at concerts, the frequency has become alarming in recent months. A recent Bridgers show in Toronto saw an excessive number of injuries and medical emergencies, with one attendee saying it was the worst she’d ever seen.
Firsthand accounts on TikTok went viral as people filmed younger fans rushing toward the stage to get barricade, pushing people out of the way and disregarding the honor system of “first come, first served” that has existed for decades.
the great toronto phoebe bridgers barricade migration of 2022 (colorized) pic.twitter.com/8cEiRnjduR