Guy Kawasaki

The Art of Social Media (Excerpt)

The Art of Social Media (Excerpt) by Guy Kawasaki
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Formats Available PDF 9.8MB
For readers of:Geoffrey Moore, Clayton Christensen, Malcolm Gladwell, Seth Godin, Chris Brogan
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Publication Date12/4/2014
About the Book

Whether you’re promoting a business, a product, or yourself, social media is near the top of what will determine your success or failure. With tons of practical tips, tricks, and insights, The Art of Social Media provides a ground-up strategy to produce a focused, thorough, and compelling presence on the most popular social-media platforms. For beginners overwhelmed by too many choices, as well as seasoned professionals eager to improve their game, the book is full of tactics that have been proven to work in the real world. Enjoy an exclusive chapter excerpt from this upcoming new ebook to release on December 4th, entitled “How to Feed the Content Monster.”

About the Author

Guy Kawasaki is the chief evangelist of Canva, an online graphic design tool. Formerly, he was an advisor to the Motorola business unit of Google and chief evangelist of Apple. He is also the author of The Art of Social Media, The Art of the Start, APE: Author, Publisher, Entrepreneur, Enchantment, and nine other books. Kawasaki has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College.

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