Massimo Moruzzi

15 Domande sul Native Advertising

15 Domande sul Native Advertising by Massimo Moruzzi
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nonfiction Business
For readers of:business books, Seth Godin, Gary Vaynerchuk, Bob Hoffman, George Parker
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About the Book

#NON è un vero libro (Solo un pamphlet polemico)Cos'e` il native advertising? E' qualcosa di nuovo o poco piu` di un nome nuovo? E' la stessa cosa del content marketing? Che rapporti ha col social media marketing?Funziona il native advertising? Ha effetti negativi per la societa`?Dovrebbe essere liberalizzato oppure bisognerebbe disciplinarlo in modo piu` serio?- - -Le 15 domande:1. Cos’è il native advertising? 2. E' una pratica nuova? 3. Il native advertising è legale? 4. Il content marketing e il native advertising sono la stessa cosa?5. Cos’è successo al social media marketing? 6. Cos’è il social media marketing oggi? 7. Cosa dire dell’influencer marketing? 8. Il native advertising è presente solo sui social media?9. Cosa dire del native advertising sui giornali?10. Andrà sempre peggio? 11. Il native advertising funziona? 12. Perché funziona? 13. Il native advertising ha dei lati negativi? 14. Il native advertising dovrebbe essere liberalizzato? 15. Cosa ci riserverà il futuro?Scaricalo subito: si legge in 15 minuti ma non è banale.

About the Author

Marketing and Biz Dev Start-up professional from Milan, Italy.

Starting in 2000, I have worked or consulted for a number of start-ups from more countries than I can probably remember: Germany (Ciao); France (Meetic); Italy (Ennunci); Sweden (Twingly); Italy/Ireland (Zzub); Denmark (Atosho); Spain (Ducksboard); Italy/UK (VoiceMap); and Canada (Transit App).

Unenthused about banner ads from day-1, I started a blog at well before it was fashionable to do so, and later wrote a Book about the Web, Advertising and Social Media:

What Happened To Advertising? What Would Gossage Do?

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