There’s a spectrum of ways one can decide to advocate for animals, from signing online petitions to buying pasture-raised eggs to going vegan. Yet one way to practice fighting the good fight while looking fabulous is to buy cruelty-free beauty products. Digging in and doing research on the stuff that you’re putting on your face is worth the time if you’re a hardcore animal lover. Here are some awesome beauty brands that are cruelty free without compromising on quality.
1. Tarte
Maureen Kelly started the brand in 1999 when she couldn’t source natural makeup in pretty packaging. Today, its formulas are a staple at Sephora and often contain SPF—which is always a welcome find. All the formulas are made without synthetic fragrances, gluten, phthalates, parabens, mineral oil, sodium lauryl sulfate, triclosan and other chemicals found in other cosmetic brands. Tarte’s signature purple often makes an appearance on its bright, cheerful, well-labeled packaging that’s nearly as delightful as the actual products.
2. Kat Von D Beauty>
The famous tattoo artist’s makeup was born in 2008 when Sephora approached her with the intent of creating the perfect red lippie. The line has always been cruelty-free and has many vegan formulations and colors, including its cult-status palettes like the Alchemist Holographic Palette and Pastel Goth Eyeshadow Palette. The packaging and color names are equally creative with a rock ‘n’ roll edge that’s befitting Kat’s rocker glam reputation.