StreetTeam Let’s You Gain VIP Access to Events by Selling Tickets to Your Friends
Photo by Kevin Winter / Getty Images
If you’ve ever been a part of a street team, you know first hand the amount of work it takes to go out and promote a band or event. If you’ve never heard of a street team, well, let’s just say it’s a marketing term that refers to a group of people who promote events or products “out on the streets.”
Ah, now you get it. You’ve seen those people, often young adults or teenagers, handing out stickers and taping yet another flier to a paper-covered telephone pole. They shout you out while you’re walking and try to sell you tickets to an event you’ve never heard of.
Regardless of your experience and knowledge of street teams, it’s interesting to think about how this marketing concept has changed over the years, especially alongside the emergence of powerful social media channels, such as Facebook, Instagram and Twitter. Naturally, you would think that those would only help street teams to become more powerful. Social media has helped turn street teams into being less about going out on the streets and promoting events, and more about promoting events on line.
But the big issue still remains with the street team model: people don’t care to hear about events from random strangers.
23-year-old Liam Negus-Fancey is an entrepreneur who saw an opportunity to help change the old, traditional model of street teams. As the President and Co-founder of StreetTeam, Negus-Fancey is building a platform worldwide to help events grow their ticket sales while also empowering music lovers to be more engaged with the events and brands they love.
Out with the old, in with the new
The previous, traditional way a street team worked was very hands-on and consisted of a lot of work for street team members. Most record labels or ad companies created street teams in big cities and paid individuals an hourly wage to go out and promote events, sell tickets and poster their city.
Before launching StreetTeam in 2012, Negus-Fancey ran the U.K’s largest under-age event company, Let’s Go Crazy. While him and his brother were running the company, they noticed a trend in how people were buying tickets-pointing out that most people sell to their friends. Moreover, they noticed that selling peer-to-peer was something events and music festivals were struggling to capitalize on.
“It became clear to us that the number one reason anyone goes to an event is because their friends are going,” says Negus-Fancey. “We started thinking about how we could support that.”
Currently, StreetTeam is the world’s leading peer-to-peer sales software for live entertainment. By partnering with music festivals and live events in over 14 countries, StreetTeam turns the most influential fans into ambassadors who sell tickets to their friends. In return, the ambassadors’ receive unique rewards, starting with a free ticket to the event, and growing to VIP access, reserved camping sport, a speedboat Taxi at Bestival or a Golden Toilet at Bonnaroo as their sales increase.
