My Month of Flagships: Sierra Nevada Brewing Co. Pale Ale
Photos via Sierra Nevada Brewing Co.
This essay is part of a series this month, coinciding with the concept of Flagship February, wherein we intend to revisit the flagship beers of regional craft breweries, reflect on their influence within the beer scene, and assess how those beers fit into the modern beer world. Click here to see all the other entries in the series.
I’ve often remarked in the last decade that there doesn’t seem to be any older regional brewery with more general goodwill toward it than Sierra Nevada. Sure, there are a lot of places that are beloved, and a few that come close in terms of universal likability, but Sierra simply has a specific gregariousness that makes it stand alone, even among their closest peers. Certainly, it’s no accident that Sierra Nevada Pale Ale is the first entry in this series—it’s one of those beers that is so synonymous with the idea of American craft beer that if it wasn’t the first entry, each day would simply bring the question of how many more days it would be until SNPA appeared. Might as well do it first, right?
As I wrote in our list of the 50 best breweries of the 2010s, though, the love for Sierra Nevada isn’t just some form of “they were important trendsetters” lip service. It would have been easy for a lineup like Sierra’s to stagnate, but the brewery never allowed their core range to ossify into irrelevancy. At the same, they innovated and helped give greater exposure to emerging styles such as gose or hazy IPA over the years, while building beautiful, energy efficient/sustainable breweries and raising millions for charity and disaster relief, most notably in the wake of 2018’s devastating Camp Fire. There’s never been a shortage of reasons to admire the company.
Ultimately, though, it all comes back to the cornerstone of the entire company: Sierra Nevada Pale Ale. Surely the most iconic single beer of the American craft brewing movement, SNPA was first brewed as a test batch in November of 1980, intended as the second commercial release from Ken Grossman and Paul Camusi’s fledgling Sierra Nevada Brewing Co. Reportedly, it took 11 batches before the pair’s vision of a more bitter, floral and pine-accented American ale was ready to see the light of day, but it finally debuted in March 1981 in the company’s original Chico, CA brewery.
Suffice to say, the American craft beer world was never the same again. Beyond the obvious fact that the overwhelming majority of beer being consumed in the U.S. was industrial lager, SNPA was also an oddity among the other handful of available beers labeled as “pale ale,” most of which were either imports or being brewed in the traditional British style. Grossman’s insistence upon the use of newly available U.S. Cascade hops gave American pale ale its signature aromatics and flavor profile, cementing a particular mold that was imitated endlessly in the next few decades, and is still ripped off now and then today. Even in a culture where popular pale ales and IPAs have drifted far afield, into the realm of hazy, juicy or overtly sweet, it’s still not hard to find breweries producing blatant SNPA clones.
With all that said, let’s re-taste some Sierra Nevada Pale Ale.