My Month of Flagships: Surly Brewing Co. Furious
Photos via Surly Brewing Co.
This essay is part of a series this month, coinciding with the concept of Flagship February, wherein we intend to revisit the flagship beers of regional craft breweries, reflect on their influence within the beer scene, and assess how those beers fit into the modern beer world. Click here to see all the other entries in the series.
For the vast majority of the entries in this series, it’s safe to say that I don’t necessarily remember, with any particular clarity, the exact moment when I sampled that beer for the first time. Those memories are lost to history and largely occurred during a string of interchangeable, mid-2000s college trips to the only decent beer bars off campus, as my knowledge of craft beer styles was growing with exponential fervor. With most of these beers, I could only give you a general idea of when I first became a fan.
Not so, when it comes to Surly Furious. In this case, I know exactly when and where I got my hands on some for the first time, at a now dearly departed suburban Chicago beer bar, because the experience of my first Furious was a benchmark by which I judged many other IPAs in the years that followed. In my head, it became a template for what IPA was all about … which is ironic, given that during various points of its existence, Surly has marketed Furious as a (very, very hoppy) amber ale. Whatever you call it, though, Furious has always been synonymous with Surly.
What so stunned me, drinking it at that bar for the first time in the late 2000s, was the sheer audacity of Furious’ all-out hop assault. I had been a semi-regular consumer of pale ale and IPA in those days, tending to lean more in the direction of malt-forward beers, but Furious was a revelation. I had never tasted anything with the hop punch that it possessed, both in terms of aroma/flavor and sheer bitterness. More than anything, it was actually the bitterness that commanded my attention—unaccustomed as I was to how intense hop-derived bitterness could be, it completely leveled me. That perhaps sounds unpleasant in retrospect, but by the time I was a few sips in, it’s safe to say that I was hooked. Surly Furious, perhaps more than any other beer, built my appreciation for the function of bitterness within the flavor profile of IPA.
In the years that followed, Furious was a rare treat, one where regular access always seemed to be outside my grasp. The company dipped in and out of Illinois distribution as demand surged, and never made its way down to where I lived and worked in the center of the state. I distinctly remember the various occasions where I managed to find it on tap as miniature celebrations, or the time I paid my editor at the newspaper to mule me back a case from a trip to Minneapolis—also the first time I got to try cans of the always-delicious Surly Coffee Bender. And of course as time passed, I eventually discovered other IPAs that I appreciated as much as Furious, but I never lost my sense of appreciation for a beer that had helped my palate adopt a greater lust for hops.
In the 15 years or so since Furious was first developed, the IPA market has changed to such a degree that it’s hardly recognizable as the same beer style. You can hardly blame Surly, then, for the fact that they haven’t always seemed to know if they should even be calling Furious an “IPA,” when they have other beloved brands such as Todd the Axe Man that much more accurately sum up the modern zeitgeist. Eventually, however, the company seemed to come to a consensus that makes sense to me: Furious is an IPA, and it always will be one—albeit, in a style all its own. And that style is becoming more unique as time goes by, rather than less, which allows Furious to play to its strengths. It’s brash. It has no shortage of malt presence. Yeah, it’s bitter. And we like it that way, thank you very much. So let’s see how it’s drinking in 2020.