Puppy Love Has No Bite

Do you ever feel like the entertainment industry might be punking you?
I felt that way recently when I received an email about the first season of The Lincoln Lawyer coming out on DVD. Let me see if I’m following this correctly: The Lincoln Lawyer, which streams on Netflix, a platform that almost single-handedly made DVD rentals and ownership a relic of the past, has its shows being released on DVD? Is there a hidden camera somewhere watching me read this press release?
That’s kind of how I felt watching Puppy Love, the Amazon Freevee movie starring Lucy Hale and Grant Gustin. The romantic comedy is based on a series of BuzzFeed videos entitled “Puppyhood” (Puppy Love is the fourth movie Lionsgate has produced with BuzzFeed). While adorable and maybe a little emotionally manipulative, these videos also served as a nice ad for Purina Puppy Chow. I guess I shouldn’t have been surprised by all the product placement (Smartfood, Cabot cheese) that popped up in the movie. But, wait, we’re making a movie based on commercials, produced by a platform known for its listicles and quizzes?
Nicole (Hale) is a disorganized millennial who, after the death of her father, forgoes going to art school to become a property stager for a high-end real estate agent. We know her life is chaos because she oversleeps, puts on a stained shirt to wear to work and has a messy car. Max (Gustin) is a socially anxious, germophobic computer programmer. We know this because he doesn’t want to roll down his window at the drive thru and can’t bring himself to actually go into his office.