Transformers One Sells Sketchy Credibility First, Toys Second

The Transformers film series has come full circle, and in doing so, it has engaged with a level of rebranding befitting a toy line, especially one predicated explicitly on changing shape. It began – so far as the movies are concerned, anyway – as a 1986 cash-in, a feature-length cartoon sequelizing the Saturday morning cartoon series, with explicit mission to merchandise. Later, it became a neo-Spielbergian boy-and-his-car action blockbuster, produced by the man himself but directed and directed and directed by Michael Bay until the five-film series more closely resembled Bay’s hateful, hostile id. (In truth, it only took about half a movie for this to happen, but it took four or five for viewers to get kinda sick of it.) Then came a couple of gentler non-Bay prequels, Bumblebee and last summer’s Rise of the Beasts; now, finally, in what is being pitched and in some cases received as a purer, more back-to-basics version of those characters… another prequel, but this time, animated.
Technically, Transformers One is a more sophisticated animated production than The Transformers: The Movie from 1986. The computer animation has been provided by Industrial Light & Magic, the cast features many recognizable names and one global superstar (but third-billed, because she plays the girl one), and Paramount clearly has their eye on the recent success of movies like Spider-Man: Into the Spider-Verse and Teenage Mutant Ninja Turtles: Mutant Mayhem, which imbue potentially Saturday-morning premises with graphic artistry and laugh-out-loud comedy. What a neat trick, to keep this material cartoony while simultaneously doing something more sophisticated than most live-action incarnations.
Alas, the visual invention and writerly affection that powered those animated spinoffs does not flow through Transformers One like so much Energon. That’s the substance that powers the robotic citizens and general goings-on of the planet Cybertron, where this prequel takes place, and it’s in fittingly short supply as the movie begins. While ruling-class robot Sentinel Prime (Jon Hamm) continues his supposedly heroic quest for the Matrix of Leadership, a device that will unleash a stronger supply of Energon, many non-transforming robots are forced to toil in mines, extracting Energon the hard way. (Yes, harder than mysteriously sourced robot magic.) Two of those miners are Orion Pax (Chris Hemsworth) and D-16 (Brian Tyree Henry), best friends who worship their robo-superiors while yearning for something better themselves. Orion feels especially determined to escape his lowly station, and he eventually embarks on a mission to find the Matrix himself, along with D-16, their former supervisor Elita (Scarlett Johansson), and their goofy new pal B-127 (Keegan-Michael Key).
Fans will know that three-quarters of this team are fated to become more familiar robots: Orion is an early incarnation of Optimus Prime, B-127 is the future Bumblebee, and D-16, well, younger kids may be dismayed to learn that he may not be so chummy with the others by the end of this busy yet fairly rote quest. Despite this betrayal in waiting, the sophistication of Transformers One has been overstated: This is a big-budget kiddie cartoon with A-list (or maybe B+) production values.