Transformers: Rise of the Beasts Kind of Made Me Miss Michael Bay

While watching Transformers: Rise of the Beasts, I couldn’t stop thinking about how much it felt like an apology. Within its flat blockbuster sheen, its seemingly benign but incessant Marvel-type quipping, and its flavorless sequences of CG action, all I could see was a product thought up by a room of suits that saw the criticisms lobbed at the previous mainline Transformers entries—all helmed by Michael Bay in his bad-taste maximalist machismo—and decided they had to have a big realignment. Maybe something more along the lines of the agreeable, well-received prequel Bumblebee.
It’s a prudent business move to make if we’re purely looking at critical and audience reception—there were hardly any receptive parties to speak of by Bay’s final entry, The Last Knight. On the other hand, Bumblebee—though the lowest grossing of the series—was welcomed by both parties as a respite from the exhaustive nature of the franchise; Rotten Tomatoes isn’t the infallible arbiter of film criticism, but it is telling that the film is the only one in the franchise to have both a positive critic and audience score. It’s not like everyone didn’t already know that Bay’s vision of Transformers was uniquely trashy and often grotesque. For a decade, it was the rare Hollywood franchise that critics and audiences found some sort of common ground, mostly in unified hope that each installment might be the last. They were Bay’s most unpleasant impulses turned up to the max: Loud, mindless, sophomoric, bloated, offensive, racist, often objectifying of women…the list goes on. Of course the studio was going to want to pivot eventually, and Bay wanted to move on anyway. Time for a board-approved, market-tested soft reboot!
And that’s just what Rise of the Beasts feels like. Set between Bumblebee and the ‘07 Transformers, and with an entirely new cast of human characters, Beasts posits itself as the establishment of a new tone and direction for the series, with new, consistent protagonists in the form of Anthony Ramos’ Noah and Dominique Fishback’s Elena. Creed II director Steven Caple Jr. takes over directing duties, but mostly seems like a hired hand as the film takes on what is sure to be an overarching house style of generality, content to play events as broadly as possible to make sure everyone is on the same page. It’s why the big climactic showdown takes place on the same ugly, gray, CG landscape that so many of these movies do now. It’s not too assaultive, like what the franchise was doing before; you can almost hear the movie saying “It works for the Marvel and DC guys, so why not us?”
The producers seem to have learned the wrong lessons from Bumblebee. It was more palatable, but it also had personality, even if it was aping obvious ‘80s coming-of-age and sci-fi touchstones. Beasts doesn’t have an identity. It’s a nondescript clutter of requisite narrative beats and expensive digital renderings of toys and cartoon characters you recognize, desperate to establish a larger franchise—as the closing cut-to-credits stinger suggests—because that’s what you do now. In a blockbuster landscape propelled by cinematic universes, we’re now being sold the Hasbro Cinematic Universe? For all their faults, Bay’s films lived and died by his filmmaking aptitude. It feels no accident that the antiseptic entry after his tenure is also the one trying most obviously to cash in on an extended universe play. It feels like the producers were actively aware they didn’t have anything else to mine here, but they have to boost their profits somehow—and the market has already proved that the strategy sells tickets.
This total void of a movie fatally omits anything in the way of personality while simultaneously trying to exploit familiarity of IP begs a complicated question: Were Transformers movies better with Michael Bay directing them? “Better” may be too simplistic a term for the query at hand, but they were at least more fascinating to watch and possessed a distinct artistic vision, even if that vision was transmitted straight from the unfiltered psyche of a frenzied madman. Maybe the better question is: Do Bay’s films have more artistic integrity? Resoundingly, yes.