Unlock Maggie Rogers’s New Single “Split Stones” Through a North Face Ad Campaign
Photo via The North Face
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Singer-songwriter Maggie Rogers showed off her outdoorsy side in a collaboration with The North Face to promote her new single, “Split Stones,” in conjunction with the release of their Ventrix jacket. Through an ad campaign for the product, the brand launched an interactive digital experience called The Release Project that encourages movement to unlock Rogers’ new song.
The campaign attempts to parallel the function of the jacket itself, which releases excess body heat through ventilation that opens and closes with motion. While the aim is to get listeners to actually participate in something active, regardless of how you make your phone move, layers of the song are revealed until the track in its entirety is unveiled.