Imagine you’re at a concert of one of your favorite bands, and they pull out a deep cut from an early album that feels like a gift just for you. Then they bring a special guest up on the stage or play a mind-blowing cover of something out of left-field. Your first instinct may be to pull out your phone. But instead of holding your camera aloft to get some crappy audio or video that you’ll never revisit, Stereocast would rather you just hit the button that says “buy track” and put the phone back in your pocket.
The NY-based company backed by music-industry veteran Charles Koppelman unveiled the new app yesterday with a short set from Brooklyn artist Kevin Andreas. His six-song performance was available for download within 15 minutes of the last note the band played.
“We are merchants of the moment,” Stereocast president Randall Satin says. He doesn’t envision as many full concert downloads as he does people capturing those special tracks, like when Taylor Swift brought Mick Jagger out on stage for a song. And it’s easy for concert-goers to think back on those moments where we wished something like this existed.
Stereocast tracks are mixed from a separate feed off the soundboard, and they’re only available to those that attended the concert. It’s a digital souvenir of the concert experience that can be downloaded before you get to your car and listened to on the way home.