Guy Kawasaki

The Macintosh Way

The Macintosh Way by Guy Kawasaki
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Formats Available PDF 10.8MB
Epub 3MB
nonfiction Business, Technology
For readers of:Geoffrey Moore, Clayton Christensen, Malcolm Gladwell, Seth Godin, Chris Brogan
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Print Length209 pages
PublisherScott Foresman Trade
Publication DateAugust 1989
About the Book

The Macintosh Way is a "take-no-prisoners guide to marketing warfare" says Jean Louis Gasse, founder and president of Be, Inc. Must reading for anyone in the high-tech industry, it is valuable, insightful guide to innovation management and marketing for any industry.

About the Author

Guy Kawasaki is the chief evangelist of Canva, an online graphic design tool. Formerly, he was an advisor to the Motorola business unit of Google and chief evangelist of Apple. He is also the author of The Art of Social Media, The Art of the Start, APE: Author, Publisher, Entrepreneur, Enchantment, and nine other books. Kawasaki has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College.

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